Assignment
1. Value Chain analysis
a. What activities fall under "Inbound logistics" for Southwest Airlines? Do any of these activities provide and opportunity for Southwest to create value (i.e. enhance ROIC)?
b. What are some key ways in which Southwest manages its operations that are different from its competitors?
c. How do these differences in operations contribute to a difference in the experience for Southwest's customers?
2. List three of Southwest's capabilities (capabilities are activities or processes such as customer marketing) and perform a VRIN analysis on each of these capabilities
a. Do any of these capabilities appear to be a core competency? Why or why not?
3. Recommend 3 strategic priorities that you believe Southwest should focus on in the next five to ten years in order to maintain and improve its strategic position.
VRIN:
Assess resources and capabilities for sustainable competitive advantage using the "VRIN Test"
-Valuable
-Rare
-Inimitable (hard to copy)
-Non-substitutable (lacking substitutes)
"V and R" determine potential for competitive advantage
"I and N" determine whether the advantage can be sustained in the face of competition
Take away: VRIN tests for sustainable competitive advantage
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Southwest-Airlines.rar