3M GreptileTM Grip Golf Glove: Great Golfing. Consider the following questions as you discuss the Grip Golf Glove:
1. What are the characteristics of the target market for the 3M Greptile Grip golf glove?
2. What are the key points of difference of the 3M Greptile Grip golf glove when compared to competitors products, such as FootJoy and Nike? Substitute products such as golf grips?
3. How would you rate the 3M Greptile Grip golf glove on the following reasons for success and failure:
+ significant points of difference
+ size and growth of golf market
+ product quality
+ market timing
+ execution of the marketing mix
+ synergy or fit with 3M's R&D, manufacturing, or marketing capabilities
+ access to consumers