Discussion:
Read the JetBlue case on pages 3 and 4 of the text. Based on the information found in the story, very briefly answer the following questions. No more than two pages. No cover page.
Give specific examples of needs, wants, and demands that JetBlue customers demonstrate? Identify which are needs, which are wants and which are demands.
What are JetBlue and their customers exchanging in the purchase transaction?