Discussion Post
In this expert session writeup, be sure to reference the following:
a) What is Return on Investment? What are different ways we can measure ROI?
b) What are important considerations when creating content marketing goals? What kinds of data or information should we consider when setting marketing goals?
c) How can we use ROI and other metrics of trackable benefits to create content strategies?
YouTube Video: "The Nuts and Bolts of Content Marketing: Content Marketing ROI - Ashley Ward"
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.