General Electric 4 to 5 double spaced
Page 1: Level of diversification: What are GE's areas of diversification? Evaluate the potential strengths, weaknesses, opportunities, and threats of the diversification approach.
Page 2: Help International operations: Look at GE's operations in many countries. Who are their competitors? Evaluate the similarities and differences of GE's strategy compared to their competitors.
Page 3: Recent events: Look for GE's engagement in two or more acquisitions or mergers, about which you can collect information. Discuss the corporate strategy and evaluate how it has benefited GE's acquisition growth and product line.
Page 4: Alliance or joint venture: Select two or more alliances or joint ventures as a meaningful part of one or more of its business strategy. Evaluate the strategy and how well it has worked. Analyze some of the issues encountered. Assess whether the business-level strategy fits their diversification core. List references separately