Assignment:
Think about what you have learned this week regarding market entry strategies and apply your understanding of these strategies to assignment. Thoroughly discuss the topics below.
Topic Requirements: What are the advantages and disadvantages of using licensing as a market entry tool? Explain. List and briefly describe the six success factors for global strategic partnerships. Identify and briefly explain the four market expansion strategies.
Content Requirements: Your response to each part of this assignment should be a minimum of one paragraph, for a total of three paragraphs.