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What are environmental factors in the context of marketing

Discussion

Discussion Question 1

How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals?

Discussion Question 2

What are environmental factors in the context of marketing, and why do we marketers want to observe them?

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Marketing Management: What are environmental factors in the context of marketing

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