Assignment:
Task
Create a 3000 words:
You are required to complete a professional report/plan that demonstrates your ability to meet the learning outcomes of the module.
PART ONE:
You are required to:
Critically appraise the concept of "integrated marketing communications" and how this relates to other areas of marketing and business management
Using credible academic and practitioner sources to inform your work produce a short (approximately 800 words) literature review in which you appraise the IMC concept and the role it performs.
PART TWO:
Select a brand from those listed and critically evaluate the key elements of the marketing communications mix
o Scanteak Singapore (furniture retailer in Singapore)
o Jetstar Asia Airways (low-fares airline in Singapore)
o Thai Express (Thai-style quick service restaurant in Singapore)
o Volkswagen Singapore (automobile in Singapore)
o Estheva Spa (health spa in Singapore)
o Tong Garden (packaged nuts & snacks in Singapore)