Discussion 1
What role does marketing play in the overall strategic planning process? In your post, discuss a company that you think has mastered the marketing process and also mention a company that you think needs much improvement in marketing products or services. How do you think that social media has changed marketing concepts over the past five years for these companies.
Articles:
1. When Marketing Is Strategy by Niraj Dawar.
2. Branding in the Age of Social Media by Douglas Holt.
Discussion 2
What are some of the common types of unethical behaviors in organizations? Why should leaders monitor these behaviors? What types of leaders implement ethical directives best?
In what ways do unethical behaviors increase organizational costs? What are some of the common costs associated with unethical behavior?