Assignment:
Review the book: International Management Culture,Strategy and behavior by Freed Luthans,Jonathan P.Doh
Review the Case 2.1: Coca-Cola in India and response below:
Q1. What aspects of U.S. culture and of Indian culture may have been causes of Coke's difficulties in India?
Q2. How might Coca-Cola have responded differently when this situation first occurred, especially in terms of responding to negative perceptions among Indians of Coke and other MNCs?