What are benefits and risks associated with a companys use


Assignment

Case Study: Social Networking And Social Responsibility

Social media and its use have major implications in the business ethics arena.

Read the case study: Social Networking and Social Responsibility (pp. 410-417) and address the questions found on pp.416-417.

Questions for Discussion

1. What are the benefits and risks associated with a company's use of social networking?

2. Are there any significant differences between a company's use of social networking technologies and an individual use?

3. As a social media user, are you concerned that your information is tracked for "advertising" purposes? Why or why not?

4. Compare IBM's private social network Blue Pages with a public social- networking site like Twitter or Facebook. Do you think user information is any safer on Blue Pages? Why or why not?

5. What responsibilities do companies have regarding private company social- networking sites? 6. Do you think it's right for companies to collect and analyze user data from social- networking sites in order to influence consumers? Why or why not?

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Business Management: What are benefits and risks associated with a companys use
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