What are audience characteristics


Communication should always be designed with the audience in mind. You are called upon to present quarterly sales information in an in-person meeting to a group of stakeholders that includes managers, salespeople, and customers. In a 1,050- to 1,200-word paper address the following questions.

a. What are audience characteristics you need to consider?

b. What communication channels would be appropriate and why?

c. What are some considerations that you must keep in mind given the diversity of the audience?

d. What would you do to ensure that your message is effective?

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Marketing Management: What are audience characteristics
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