1) What are at least five new product ideas that could really increase new revenue for Wendy's Fast Food Restaurant?
2) Out of the ideas you list which one do you think would really have the best chance of succeeding in generating additional revenue and not just cannibalizing the existing products sales?
3) Explain why your best choice seems stronger than the others?
4) Regarding new product development in general, list at least three major factors that you feel might contribute most to launching successful new products for any type of product or service being introduced?