What are an economies of scope analysis, Management Information Sys

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What are an economies of scope analysis

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Q: Unrelated corporate diversification involves entering an unfamiliar industry. Is the economies of scope analysis enough to make a decisionon unrelated diversification? Is the five forces analysis also needed?If not, why not? If so, then howshould the two analyses be used in combination?

BOOK: Strategic Management and Competitive Advantage Concepts and Cases - William Hesterly

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