Question 1: What are advantages and disadvantages of using Navisphere? Make sure that you discuss this from the viewpoint of both customers and contract carriers.
Question 2: What are advantages and disadvantages of using Freightview? Make sure that you discuss this from the viewpoint of both customers and contract carriers.
Question 3: What type of companies are good targets (potential users) for Navisphere"? Make sure that you discuss speci?c characteristics of target customers such as size, industries to which they belong, technological capabilities, and geographic locations.
Question 4: What type of companies are good targets {potential users) for Freight view? Make sure that you discuss speci?c characteristics of target customers such as size, industries to which they belong, technological capabilities, and geographic locations.
Question 5: As you learned in Chapter 5, the trucking industry is highly fragmented (that is. there are many small carriers and few large carriers). Does this fact affect your answers to the above questions; that is, does this fact affect your strategy of customer segmentation?
Question 6: Do you think it is a good idea for CH. Robinson to approach companies {shippers} that have their own fleet (private carrier)? Why or why not? How can the TMS of C.H. Robinson help these firms?