Homework
For this homework, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within the Business Source Ultimate database of the CSU Online Library.
Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.
Then, draft a two-page paper by addressing each of the following items:
1) In your own words, how would you describe "ambush marketing"? Include two examples with your description.
2) What are the advantages and disadvantages (risks and consequences) of ambush marketing?
3) What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
4) Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.
5) Can ambush marketing be both intentional and unintentional? Explain.
6) As a leader of an organization, would you allow the practice of ambush marketing? Explain.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.