1. Consider the four approaches to creativity. What approach(es) has apple relied upon? what alternatives have other firms in the industry pursued? what other alternatives could apple implement?
2. Assume you were a consultant to the CEO at apple. What advice would you give on how apple could capitalize on its creativity? How can apple make money based on its own inclination to pursue creativity in certain ways?
3. What are the major obstacles and conceptual blocks that face apple right now? what do employees need to watch out for?
4. What tools for fostering creative problem solving are applicable to apple, and which would not be workable? which ones do you think are used the most there?