Problem
Some in the hotel industry believe too heavy a reliance on the STAR report to evaluate a hotels's sales effort has a negative effect. Others defend the STAR as the only independent way to evaluate a sales staff's effectiveness. Identify two positive and two negative factors involved in an analysis of a hotel STAR report. What alternative performance indicators would you suggest hotel owners use to evaluate the performance of their GM's?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.