SITUATION
David Bernstein needs help financing his lode, New Jersey-based Access Direct Inc., a six-year-old $3.5 million company.
"We are ready to get to the next level. says Bernstein.
but we are not sure which way to go.;
Access Direct spruces up and then sells used computer equipment for corporations:
it is looking for up to $2 million in order to expand. "Venture capital-ists. individual investors. or banks: says Bernstein. who owns the company with four partners. "we have thought about them all:
1. What Is your impression of Bernstein's perspective on raising capital to "get to the next lever?
2. What advice would you offer Bernstein as to both appropriate and inappropfiate sources of financ- ing in his situation?