Unit IV Discuss
Discuss the information presented in Chapter 9 regarding Facebook's experiments with their own users.
Do you see any evidence of such experiments going on today at Facebook, Instagram, or Twitter?
Given the backlash Facebook experienced from conducting these experiments, what advice would you have for them to improve their way of conducting experiments through their platform?
RE: Unit IV Discuss
Surveys are a popular data collection tool. What are their drawbacks? The data can often be biased. Prior to the 2016 Presidential election, no one thought Donald Trump had a chance. This was based on pre-election surveys and exit polls. How did they get the outcome so wrong?
Reference
Babin, B. J., & Zikmund, W. G. (2016). Essentials of marketing research. Boston, MA, USA: Cengage Learning.
Attachment:- Survey.rar