Marketing Management Project (200 points)
1. Based on your research of marketing careers with the Bureau of Labor Statistics, choose a marketing profession that interests you.
2. Research marketing careers on the MM companion website.
Path to Career Profiles and Trends on the MM companion website:
· Companion website
o Course Resources
§ Marketing Careers
· Career Profiles and Trends
o Click on a link to one of the four options
Career Profile Categories: (With tips on where to find someone to interview)
· Sales and Related Occupations
o Account Executives in radio, television, or newspaper advertising sales
· Advertising, Marketing, Promotions, Public Relations, and Sales Managers
o Promotions Director at a radio station
o Marketing Director for a large company
· Public Relations Specialists
o Public Relations Director for a large company
o Community Relations Specialist for a company or non-profit agency
· Economists and Market and Survey Researchers
o Advertising agencies
3. Interview a professional who works in that field and write a 2-3 page paper on your findings.
10 Suggested Questions-feel free to add others that come to mind:
1. What is your job title?
2. What is a typical day for you?
3. How did you get started in this industry?
4. What is the most rewarding part of your job?
5. What is the biggest challenge of your job?
6. What changes to you expect to see in your industry?
7. How often does your industry change?
8. How important is technology to your day-to-day activities?
9. What advice would you give to someone who wants a career in the marketing industry?
10. What are the current job opportunities in the marketing industry?
4. Submit the marketer's contact information to your instructor