Case Study - HAIER's foray into International Markets
Questions 1:
What in your opinion is the significance of an organization entering into International Markets for business? Is it advantageous or disadvantageous?
Questions 2:
Is it possible for an organization like Haier to sustain its competition in brand conscious and quality conscious markets such as US and other countries?
Questions 3:
What are the countries that you would suggest Haier should concentrate upon? Why?
Questions 4:
What should be the marketing strategies that Haier should employ in Emerging Markets, Maturing Markets and Declining Markets ? Explain the reasons behind it.
Case Study - Beckett Organics
Questions 1:
What advice would you give to John about developing his business through more effective strategic marketing?
Questions 2:
What are the strategies that John should use to market his Organic vegetables since this is a new and upcoming area of business?
Questions 3:
What would be the appropriate strategy that you would suggest if this company is to start marketing its products in your home country? Explain with reasons.
Questions 4:
What in your opinion should be the marketing strategy that an organization of this type should indulge in? Bring out the advantages and disadvantages of the strategy.
Attachment:- Cases in Marketing.rar