Homework: Advertising Study
Learning Objective
a. Distinguish between the different forms of marketing and advertising available for entrepreneurs.
b. Evaluate which of the different advertising methods is best for your venture.
Whether you want to or not, you cannot avoid advertisement. No matter where you go, some form of advertisement is visible. As an entrepreneur, this works in your favor, you just have to determine which type of advertisement is best for your target market. In the Lesson, there were six types of advertising discussed (broadcast, outdoor, print, public service, product placement, and online/mobile). For this homework:
Compile a listing of advertisements observed for a minimum of two days. Select at least three types of advertisements to track over the two-day period. Fill in the following table (the first few lines are an example of how to fill out the table):
Brand Name Coca-Cola
Date 9/20
Broadcast t.v. show - Big Bang Theory
(t.v. or radio) Twitter
Outdoor Coach
Print 9/20
Public Service Email
Product Placement McDonald's
(where?) 9/20
Online/Mobile t.v.
(platform?) Billboard on I-95
Note: Add as many rows as needed.
A. Assess your findings. Include the following:
a. What brand was seen (or heard) most often based on your study?
b. What advertising type of the three selected, was most popular?
c. What surprised you most over the two-day observation?
B. Based on your study, explain which of the three advertising types would be appropriate for your target market?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.