Assignment
Quelch, John A and Donovan, Lisa D. "Flare Fragrances Company, Inc: Analyzing Growth Opportunities" by John A. Quelch and Lisa D. Donovan. Retrieved from Harvard Business Publishing.
• Should Flare introduce a new product in 2009? Why or Why not?
• Evaluate the Savvy program. Consider how Dulcet announcement affects your evaluation and whether Savvy could be successfully launched without the Loveliest umbrella advertising.
• What advertising budget would you recommend for the Savvy introduction?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.