Business Problem
Chapter 7 Social, Mobile, and Local Marketing
• What technologies and techniques are employed in location-based mobile marketing? Why is local mobile marketing so attractive to marketers?
Chapter 8 Ethical, Social, and Political Issues in E-commerce
• Define privacy, information privacy, the right to be forgotten, and informed consent.Chapter 9 Online Retail and Services
• Why have so many online retailers had difficulty in achieving profits?
Chapter 10 Online Content and Media
• What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?
Chapter 11 Social Networks, Auctions, and Portals
• What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.