What advantages does a retail chain have over a retailer, Marketing Management

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What advantages does a retail chain have over a retailer

Question: 1. Apply the wheel of retailing theory to your local community. What changes seem likely? Will established retailers see the need for change, or will entirely new firms have to develop?

2. What advantages does a retail chain have over a retailer who operates with a single store? Does a small retailer have any advantages in competing against a chain? Explain your answer.

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