1. What advantage does research offer to the decision maker over ‘seat-of-the-pants’ decision making?
2. Select a company in a field in which you have a career interest and look up information on this firm in your library or on the internet. After gaining some knowledge of this company and its goods, services, customers, and competitors, list three different types of decisions you believe this company’s management may have made within the past two years. What information would the company’s executives have needed to make these decisions? Be sure to justify your choices.