Review Test Submission: Quiz
INTERNATIONAL MARKETING
Test Quiz
Results Displayed All Answers, Submitted Answers, Correct Answers
Question 1
What is USP?
Question 2
Lifebuoy, a Unilever soap, stamped its brand and social message of washing hands on rotis (Indian bread) delivered to pilgrims at a holy Hindu festival. This unique method of advertising illustrates how international marketers need to be creative when segmenting their markets. Which of the following properties of segmentation does this example seek to address?
Question 3
Which of the following segmentation approaches cuts across national boundaries?
Question 4
Usage rate of a product is ________ segmentation.
Question 5
Perrier positions itself as an expensive brand of water and highlights its French associations as a symbol of the brand mystique. Which of the following positioning strategies is Perrier using?
Question 6
Match the following. Each correct answer is worth 1 point.
Question 7
Which of the following products are most likely to use a universal positioning appeal?
Question 8
In international marketing, what advantage do local brands enjoy?
Question 9
The Heritage site's Index of Economic Freedom can be used to:
Question 10
Why is per capita GNP a misleading statistic when deciding on which countries to enter?