What adjustments to the pricing strategy would you recommend


Problem

Review these videos, paying particular attention to the idea of value from the consumer's perspective - and the business perspective:

YouTube Videos:

"Pricing Strategies"

"3 Pricing Strategies Everyone Should Know"

Answer below 2 questions:

• Describe two products or services that you have purchased recently-one product or service that you feel represented good value for money, and one that did not.

• What adjustments to the pricing strategy (or product strategy) would you recommend in relation to the product or service that failed to provide good value?

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: What adjustments to the pricing strategy would you recommend
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