Problem
Mr. Urgent is the Chief Executive Officer (CEO) of one of the stable companies. He is very passionate about corporate valuation and growth. As a mean to enhance the value of the firm he advised to the Board of the company to adopt 'Corporate Social Responsibility(CSR)' as underlying premise to achieve the objective of transformation of the company from being a stable to growing one?
1. What actually is the intention of the Chief Executive Officer (CEO)? Discuss.
2. List some of the measures that can be done to achieve the ambitious intents of the Chief Executive officer.