1. What are the dominant business and economic characteristics of the global beer industry?
2. What do you see as the key success factors for firms in the global beer industry?
3. What are the resource strengths and weaknesses of Grupo Modelo? What competencies and capabilities does it have that its chief rivals don’t have? What market opportunities does Grupo Modelo have? What threats do you see to the company’s future well being? What conclusions can we draw from the SWOT analysis for Grupo Modelo?
4. What actions would you recommend to Carlos Fernandez to help Grupo Modelo sustain or improve its competitive position, especially its international operations, and its long-term financial performance?