What about the marketing communications message choice of, Operation Management

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What about the marketing communications message choice of

You are the marketing manager for the Bowflex Revolution Home Gym. You believe the product appeals to both men and women.

As you develop the marketing strategy, what difference might you consider in the product based on whether a man or woman is buying?

What about the marketing communications (message, choice of media)?

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Operation Management: What about the marketing communications message choice of

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