Case 1: "What's stifling creativity at Coolburst?" is the first case assignment and one that you do not have purchase, but you can download it from Galileo's "Business Source Complete" database. The reference is Wetlaufer, Suzy. (1997). What's stifling creativity at CoolBurst? Harvard Business Review, Sept-Oct, 36-51. Thoroughly answer following questions and address each issue:
1. What about the company (structure, features, policies, practices, reward system, culture, management style) is stifling creativity and supports creativity at CoolBurst?
2. What changes are needed to make CoolBurst a learning and innovative organization?
3. What will Luisa Reboredo, as the new CEO, need to do in order to successfully implement these changes that you discussed in question 2 above?