Paper Problem
• Describe, compare and contrast the 4 original principles of marketing with the 4 C's.
• If you were marketing a new smartphone (choose one); how would you market it using the 4 C's.
• What does a company's mission and vision have to do with marketing?
• Why do marketers use personas? What is the benefit? What is the risk if a persona is not used?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.