1. What 3 words would you use to describe the relationship you have with your employer? why?
2. Identify the 5 major factors that will affect the rate at which an innovation (or new product) is accepted /adopted by the market. Be sure to explain and give an example of each factor.
3. "Harley and the Davidsons mini-series" What are some of the marketing innovations employed by the founders and the operational approach shown or implied in the series?