1) When Panera Bread bakes its morning bagels and breads, ____________ utility is created.
a. Possession
b. Form
c. Place
d. Image
e. Time
2) Bates Manufacturing produces some of the finest furniture in North Dakota. Buyers world-wide attend furniture shows to view Bates' newest creations. Last year, management implemented programs aimed at developing increased sensitivity to the needs of its customers and supply chain partners with the objective of improving efficiency and enhancing the long-term satisfaction of customers. Bates Manufacturing is acting as if it is in the ________________ stage of marketing thought.
a. Production-orientation
b. Selling-orientation
c. Marketing-orientation
d. Societal-marketing orientation
e. Relationship marketing-orientation
3. Carlota has opened a small business. She is selling a bottled hot sauce made from locally grown peppers using a formula passed down in her family. The product is sold via eBay and Amazon and is delivered by FedEx. So far, no promotion other than word-of-mouth on social media has been needed. For only $9.95, you can buy a quart bottle. The preceding describes the ______________ for Samantha’s company.
a. Marketing mix
b. Perfect strategy
c. Organizational strategy
d. Strategic objective
e. Strategic tactic
4. Monique bakes custom birthday cakes that she markets all over the Southwestern U.S. Her biggest concern is with efficiently producing a large number of her tasty cakes. In her opinion finding customers is a relatively minor function for her company. She believes that customers will continue to seek out her product as long as she maintains its quality and prices reasonably. Monique clearly has adopted the _____________ as a business philosophy.
a. Selling-orientation
b. Societal marketing concept-orientation
c. Production-orientation
d. Marketing-orientation
e. Relationship marketing-orientation