week, you explored the aspect of cost in an overall business strategy and approach. The text talks about Ryanair and its cost strategy. In the U.S., there are other companies in many industries that use the same approach. Identify two companies that use the same cost strategy as Ryanair. Detail their actions and how the strategy equates to their success or failure. Find the market share they have in their industry and explain how the companies can neutralize threats in their industry.