We react as sort of a karma thing how would you explain the, Operation Management

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We react as sort of a karma thing how would you explain the

Robert’s American gourmet snack foods produces herbal-based snacks, such as Spirulina Spirals and St. Johns Wort Tortilla Chips. According to the company president, “We’re selling like crazy. We don t do research. We react as sort of a karma thing.” How would you explain the firm’s success? What are the advantages and risks of this approach? M. W. Fellman, New Age Dawns for Product Niche, Marketing News, April 27, 1998, p. 1.

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Operation Management: We react as sort of a karma thing how would you explain the

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