We learn this week that change is difficult and more often


We learn this week that change is difficult and, more often than not, inevitable. It is during change when managers need effective forecasting skills, both nationally and globally. Describe forecasting and managing future trends, development, and change with a focus on emerging markets in Third World countries. Explain why monitoring change in this specific global market is important to managers.

 

Describe the largest organizational change you have experienced. What was the impetus for that change? Did change management do a good job of removing or alleviating those obstacles? What impacts did the change have at the global level, organizational level, team level, and individual level?

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Marketing Management: We learn this week that change is difficult and more often
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