1. Other than for monetary gain, why do/would you (or why would companies), innovate?
We know that companies engage in innovation of their products/services to capture customers and thereby make a profit. This question examines some of the motivators other than money that cause people to innovate.
2. What are the pros and cons of technological leader versus technological follower as a functional strategy? Do you believe a follower can become a leader? Why or why not? Explain your answer