We discussed assessments of the external and internal environments as well as the strategic process. If you were the CEO of a firm pursuing an internal innovation strategy, how would you assess the areas of sustainability, CSR, and ethics within your organization? Some can be assessed using financial data, some can be assessed using other information that should be present in the organization, and some assessments can be based on experience.
What did you learn about trying to develop this type of an assessment for determining a firm s strategic direction in the MTI arena? Are there other areas of assessment that should be considered? (Walmart)