We discussed analyzing and adapting to the audience. Applying those concepts, complete this assignment in the textbox provided.
Scenario:
You work at a fitness center and your supervisor wants to increase the organization’s membership and has asked you to write a letter to different population segments in your town: retirees, young working professionals, and college students.
Using any or all of the following fitness benefits your supervisor gave you to help get started (or you can makeup your own benefits), write three different versions of the letter, one letter targeted to each group, to try to encourage them to join the fitness center as a member. Use terminology, language, emphasis, and benefits that would appeal to the demographics and psychographics of each respective group.
Become a member with no sign-up fees
Attend free nutrition classes to help with weight control
Attend any fitness class, scheduled for your convenience
Enjoy the new zero-entry indoor/outdoor pool with lap lanes
Use large selection of weights and exercise machines
Access to a personal trainer