Ways to introduce a global product, Marketing Management

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Ways to introduce a global product

Discuss the below:

Prepare responses to the following questions regarding your focus country Singapore:

1) Would you adapt your product for local tastes or introduce a "global" product? Support your reasoning.

2) Given the culture of your country Singapore, would you organize around work teams? Why or why not?

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Marketing Management: Ways to introduce a global product

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Marketing Management: Ways to introduce a global product

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