Part 1
"Product Placement and High and Low Involvement Products" Please respond to the following:
- Watch the video titled "Product Placement" located here. Compare four products on the market today that are using product placement in TV, movies, and videogames. Identify the themes or trends that are present among these products.
- Go to Interbrand's Website and review its interactive charts, located at https://bestglobalbrands.com/. To access the interactive charts, first scroll down and select "Best Global Brands", then select a brand to examine. What has made your brand selection marketable over time? Identify which external factors have occurred that have affected consumer behaviors and strategies involved in keeping the Best Global Brands on this exclusive list. Note the differences and similarities between your classmates' brand examinations
Part 2
I thoroughly enjoyed reading your post. I didn't realize how many ties Verizon actually has in the market, therefore making its promotional value so influential in society. I personally believe that Amazon is the internet's version of Walmart and is so convenient to the economy. Amazon allows the consumer to purchase from home which is perfect in the "on the go" era in the market. Plugging products is a great way to expand the brand and allows companies to generate not only additional profit but further develop brand loyalty and build trust with the customer. It also assist with generating new consumers who may be unaware of brands who are or are not related.