Problem
First, make sure you understand the concept of "Hot Buttons" as well as negative and positive emotions from the chapter 7, Psychological or process Premises: The Tools of Motivation and Emotion, Page 184 from the book Persuasion, Reception, and Responsibility, and then write a reflection paper on the following prompt:
Watch section 4 (The Science of Selling) of the PBS documentary "The Persuaders". Choosing any concept or theory in Chapter 7, for example: Cognitive Dissonance Theory, Packard's "Compelling Needs," and Maslow's Hierarchy of Needs, relate the concept of being "on code" to positive and negative emotions. What is the persuasive tactic?