Watch one of your favorite shows without zipping through the commercial breaks. At the end of the program, list the first three that come to mind from all the commercials that you saw. Assuming that these were the ones you found persuasive, explain why you recalled these specific commercials more than all the others. You may want to try and recall commercials beyond the first three to determine why your three commercials are "superior". Make sure you address the "designing persuasive communications" part of the chapter.