Watch “ Starwood: Supply Chain Strategy ” and read the video Case “Sourcing Strategy at Starwood” at the end of Chapter 12 in the textbook. Also review other source materials, including your textbook, related specifically to Starwood or other organizations that have had similar activities and experiences.
2. After a thorough analysis of the Video and other materials that you have reviewed, prepare your fifth report to Starwood, entitled “Starwood: Supply Chain Strategy”. Your report will include the following issues:
a. Should Starwood maintain a cooperative orientation or a competitive orientation with its suppliers for the kinds of items described here? Why?
b. What types of information should Starwood exchange with its bed linens and terrycloth suppliers? What does Starwood risk by sharing too much information?
c. How would you approach the sourcing of bed linens and terrycloth items?
d. Under what circumstances would you change suppliers?
e. In addition to performing value analysis on the services its property offer, Starwood also evaluates the performance of its suppliers against contract metrics using the bed linens and terry cloth supplier as an example. Describe some of the metrics Starwood should use.
Here is the video link:
https://media.pearsoncmg.com/ph/streaming/bp/2013/MGMT/OM/Krajewski/starwood_supply_chain.html
The Video Case is attached.