Wat does this case teach us about export operations and , Marketing Management

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Wat does this case teach us about export operations and

Case- The Case of Missing Boots Made in Italy

1) Why did this problem arise? What should the forwarder and shipper have done differently?

2) What does this case teach us about export operations?

3) What is the long-term solution for exporters and forwarders wishing to avoid these kinds of problems?

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Marketing Management: Wat does this case teach us about export operations and

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