Case- Propecia : Helping Make Hair Loss History By Marta Wosinska and Youngme moon
Advertising Strategy Case 3 Propecia
Case study 3 summary: Individual Assignment
2-page summary of the case reading in your own words which includes:
Brief summary of the key background information of the case
Key problems the brand needed to address including resource issues
Summary of options
What are the key lessons to be learned from Rogaine?
Describe your ideal target audience profile and explain why.
What message should Propecia convey to potential customers? Say why.
How does this message affect acquisition of patients? Explain.
How does this message affect the retention of patients? Explain.