1. Birkland describes a "Systems Model of Politics and Policy" (p. 27). Summarize what Birkland means by "the environment" (i.e., the structural, social, political, and economic factors influencing policy making).
2. What would you do to educate your employees if you were top management at one of these companies?
3. What are the 3 major concepts of creative problem solving? Why you believe significant, why so, and how will you envision applying within the marketing/business context?